Transitions lenses have an advanced lens specifications tool called ‘Eyecode’.
They wanted to update their brand identity and create a new message, look and feel for the advertising and marketing.
They were receptive to suggestions for a new name for the scanning software and device. We presented two options – the first option was an updated look for the existing ‘Eyecode’ brand, including the product, advertising, environmental and packaging design; the second the creation of a new name and brand personality – ‘Younique’. Both options moved the brand away from the existing plain, clinical look and feel to a lifestyle, more aspirant tone of voice. The work was well received and is in the market research stage.