The currency of results
A campaign for NYSE.Euronext to launch on-line trading in the ‘Eurodollar’.
The campaign leveraged the language and imagery to create a global multi-media marketing campaign under the concept banner ‘Coming to a screen near you’. The campaign communicated the cost and time benefits to traders and investors and was very successful. Results included 100% awareness with traders and over US$2 trillion trades within three months of the product launch.