Big ideas for a digital world

A clear investment

Paragon insurance

The power of the possible

A new brandmark for Paragon, an insurance broker. The strategic solution was based on the smart thinking and unique solutions that are at the core of their success. A strapline: ‘The power of the possible’ was developed, carrying the business proposition, and this formed the ‘big idea’ for the brand identity, marketing communications, environmental graphics and advertising.