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The currency of results

A campaign for NYSE.Euronext to launch on-line trading in the ‘Eurodollar’.

The campaign leveraged the language and imagery to create a global multi-media marketing campaign under the concept banner ‘Coming to a screen near you’. The campaign communicated the cost and time benefits to traders and investors and was very successful. Results included 100% awareness with traders and over US$2 trillion trades within three months of the product launch.